Simple Guide for Judging
You may vote for WAWards® based on the following criteria:

Creativity
Originality is the key attribute of WAWards®. The winning creative work should exhibit the superiority in terms of idea innovativeness, art direction and execution

Impression
Seizing the targets’ attention is essential in leaving a lasting impression. The winning creative work should exhibit the most outstanding visual impact.

Effectiveness
The winning creative work is the one that best communicates the intended messages made possible with the correct use of visual language and content that will provoke the desired actions from the target audience.