How Creative Branding enhances Business Value
Resounding success for 2-Day Summit with regional marketers

Marketing Director’s Summit 2007 organised by the Asia Business Forum rounded off with a resounding success. With esteemed speakers like Tony Boatman (SEA Group Marketing Director, Microsoft), Paul Pei (Director of Sales & Marketing, Ocean Park HK), Avin Himatsinghani (VP Advertising Sales & Partneships, National Geographic Channel Asia) and more, the 2-day event was enriching for all the attendees. The audience include senior marketing directors from international organisations, as well as seasoned business owners from both local and regional enterprises.

When AdWOW! took the stage, Managing Director George Heng discussed key issues on enhancing the core value of the business and how to sustain a business through Creative Branding. The participants were involved with a lively video and interactive presentation with case studies from AdWOW’s industrial portfolio. Participants reviewed that the session was “up-to-date and insightful”.

As an avid contributor in the innovations of creative marketing and brand consultancy, AdWOW! Group conducts WOW!Talks periodically to share insights and industrial cases in this topic. Find out more in WOW!Talk 6, a complimentary private workshop open to all interested organizations.